A modern swimwear and skincare brand built around an effortless philosophy: summer, simplified. The Mondays celebrates confidence and everyday lifestyle luxury.

The Mondays

Digital Marketing Strategy

Digital Marketing Strategy

Ongoing Support since Feb '25

The Mondays Lifestyle Brand

The Client

The Timeline

The Service

Lifestyle Focused
Elevated Essentials
Everyday Luxury
Summer Living
Sun-Soaked

A swim and skincare brand inspired by sun and simplicity, The Mondays came to us with a beautiful product line but a fragmented digital presence. They needed an identity that could unify two categories, elevate their positioning, and translate effortlessly across channels. We partnered on a performance-driven digital strategy to ensure their debut felt as seamless and iconic as their products.

The Project Brief

Brand Focus

The launch and marketing strategy surpassed every projection driving rapid growth, outperforming industry benchmarks, and proving The Mondays’ place as a category-defining brand.

By The Numbers

Strategy Call
Two Live Launches
Marketing Roadmap
Automation Set Up
Asset Creation

We focused on building a story that could elevate swim and skincare under one refined identity. Through clean design, sun-soaked visuals, and concise messaging, we positioned The Mondays as both aspirational and approachable. Our team developed a launch campaign, optimized their digital presence, and designed a performance-driven strategy to turn brand awareness into growth.

Our Strategy

Inclusions

Return on investment including new launches
250k
Subscriber Retention after a 90 day period
98%
Pieces of content created for all social platforms
500+

where Every detail is curated to reflect the heart of your brand

Your Vision, Our Expertise

'I’ve never felt more clear or more confident in how I show up. What impressed me most was how deeply they listened and how clearly they reflected my voice back to me. I’ve worked with a lot of creatives, but this was the first time it truly felt like a partnership.'

The Words We Want to Frame

The Mondays